Head-to-Head Theme Duel

EllaVSUmino

We've tested both themes side-by-side. Here's every metric, feature, and detail you need to choose the right one.

Overall Score

Umino

2 - 4 wins

Combined Rating

4.9/5

1,600 + 95 reviews

Combined Sales

51,387

Total purchases

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Ella

E-commerce

$89 / license

Ella is an all-in-one Shopify theme by halothemes, one of the most popular multipurpose templates on ThemeForest with nearly 48,000 sales. With Ella 6.0 the focus is on optimized code, good performance, maximum customizability, and a feature-rich mobile experience. You get 28+ stunning homepage layouts, 85+ ready-made demos, 09+ category page layouts, and 12+ product page layouts, plus advanced mega menus, quick shop, AJAX layered navigation, one-click checkout, and Google Rich Product Snippets for better SEO. Whatever kind of store you run, Ella's library of styles lets you build it fast and grow it further.

4.83

1,600 reviews

47,887 sales

Desktop Speed95/100

Mobile Speed85/100

Load Time1.4s

Get Ella for $89

Overall Winner

UPreview

Umino

E-commerce

$59 / license

Umino is a sleek, multi-concept WooCommerce theme designed for modern brands seeking a sophisticated, contemporary digital storefront with blazing fast AJAX interactions.

4.88

95 reviews

3,500 sales

Desktop Speed98/100

Mobile Speed94/100

Load Time1.1s

Get Umino for $59

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Detailed Specs Comparison

Feature Availability

Feature

Ella

Umino

WooCommerce Ready

Yes

Elementor Compatible

Yes

RTL Support

Yes

WPML / Multilingual

Yes

SEO Optimized

Translation Ready

Portfolio Layouts

Blog Layouts

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Speed Winner

Umino

98/100 Desktop

Mobile Winner

Umino

94/100 Mobile

Popularity Winner

Ella

47,887 total sales

Ella — Pros

Massive selection: 85+ demos and 28+ homepage layouts for any niche
Almost 48,000 sales prove long-term popularity and reliable updates
Feature-rich mobile experience with sticky add-to-cart and quick shop
Built-in SEO support with Google Rich Product Snippets

Ella — Cons

So many layouts and options can create a learning curve
Some modules overlap with Shopify-native features and can feel redundant
Performance depends on careful demo selection — heaviest layouts need pruning

Umino — Pros

Extremely polished UI details
Excellent customer support rating
Fast AJAX search
High conversion mobile view

Umino — Cons

Requires high-quality images to match demo look
Limited built-in review aggregation
Some elements require Elementor Pro

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The Final Verdict

After analyzing every metric, here's our professional recommendation.

Ella

92/100

Overall Score

Ella is the quantity-plus-quality champion of Shopify themes. Almost 48,000 merchants can't be wrong — the sheer variety of demos and layouts means whatever niche you're in, there's a starting point that looks great. The trade-off is that with that much choice comes setup complexity, so budget a weekend to tailor it.

Umino

Winner

97/100

Overall Score

Umino is a solid choice for E-commerce websites.

Umino is our recommended choice with a score of 97 vs 92. It wins in 4/6 comparison categories. However, both themes are excellent — your final decision should factor in your specific project needs and builder preference.

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