Head-to-Head Theme Duel

EllaVSRoastra

We've tested both themes side-by-side. Here's every metric, feature, and detail you need to choose the right one.

Overall Score

Roastra

3 - 4 wins

Combined Rating

4.9/5

1,600 + 0 reviews

Combined Sales

47,904

Total purchases

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Ella

E-commerce

$89 / license

Ella is an all-in-one Shopify theme by halothemes, one of the most popular multipurpose templates on ThemeForest with nearly 48,000 sales. With Ella 6.0 the focus is on optimized code, good performance, maximum customizability, and a feature-rich mobile experience. You get 28+ stunning homepage layouts, 85+ ready-made demos, 09+ category page layouts, and 12+ product page layouts, plus advanced mega menus, quick shop, AJAX layered navigation, one-click checkout, and Google Rich Product Snippets for better SEO. Whatever kind of store you run, Ella's library of styles lets you build it fast and grow it further.

4.83

1,600 reviews

47,887 sales

Desktop Speed95/100

Mobile Speed85/100

Load Time1.4s

Get Ella for $89

Overall Winner

Roastra

E-commerce

$59 / license

Roastra by Team90Degree is a premium, high-converting Shopify 2.0 theme meticulously designed for coffee shops, tea stores, artisanal roasteries, and cafe equipment suppliers. Whether you sell organic loose-leaf tea, single-origin coffee beans, espresso machines, or brewing accessories, Roastra delivers a warm, modern, seamless shopping experience built on the Shopify OS 2.0 framework — no coding required. It includes a beautifully designed homepage and 10+ inner pages covering product catalogs, detailed product pages, testimonials, blog integration, shopping cart, and order pages. Fully responsive, SEO-optimized, and lightning fast across devices, Roastra suits coffee markets, baristas, cafeterias, tea lounges, and cake and dessert shops alike.

0 reviews

17 sales

Desktop Speed95/100

Mobile Speed88/100

Load Time1.2s

Get Roastra for $59

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Detailed Specs Comparison

Feature Availability

Feature

Ella

Roastra

WooCommerce Ready

Elementor Compatible

RTL Support

Yes

WPML / Multilingual

SEO Optimized

Translation Ready

Portfolio Layouts

Blog Layouts

Yes

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Speed Winner

Ella

95/100 Desktop

Mobile Winner

Roastra

88/100 Mobile

Popularity Winner

Ella

47,887 total sales

Ella — Pros

Massive selection: 85+ demos and 28+ homepage layouts for any niche
Almost 48,000 sales prove long-term popularity and reliable updates
Feature-rich mobile experience with sticky add-to-cart and quick shop
Built-in SEO support with Google Rich Product Snippets

Ella — Cons

So many layouts and options can create a learning curve
Some modules overlap with Shopify-native features and can feel redundant
Performance depends on careful demo selection — heaviest layouts need pruning

Roastra — Pros

Already has 17 sales — a young but proven item
Purpose-built for coffee, tea, and roastery retailers
10+ complete inner pages for a full storefront out of the box
Warm, conversion-focused design with no-code customization

Roastra — Cons

No verified rating yet (17 sales)
Coffee and tea niche focus limits use for unrelated stores
Smaller demo library than broad multipurpose themes

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The Final Verdict

After analyzing every metric, here's our professional recommendation.

Ella

92/100

Overall Score

Ella is the quantity-plus-quality champion of Shopify themes. Almost 48,000 merchants can't be wrong — the sheer variety of demos and layouts means whatever niche you're in, there's a starting point that looks great. The trade-off is that with that much choice comes setup complexity, so budget a weekend to tailor it.

Roastra

Winner

94/100

Overall Score

Roastra brews the specialty beverage experience well — warm design, complete inner pages, and a conversion-built flow for coffee and tea buyers. With 17 sales already it's past the zero-trust stage, and Team90Degree's consistency (same team behind Evelo) adds confidence. A solid pick for coffee and tea retailers.

Roastra is our recommended choice with a score of 94 vs 92. It wins in 4/6 comparison categories. However, both themes are excellent — your final decision should factor in your specific project needs and builder preference.

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