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Head-to-Head Theme Duel

EllaVSRey

We've tested both themes side-by-side. Here's every metric, feature, and detail you need to choose the right one.

Overall Score
Rey
3 - 4 wins
Combined Rating
4.9/5
1,600 + 1,100 reviews
Combined Sales
62,887
Total purchases
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Ella preview

Ella

E-commerce
$89 / license

Ella is an all-in-one Shopify theme by halothemes, one of the most popular multipurpose templates on ThemeForest with nearly 48,000 sales. With Ella 6.0 the focus is on optimized code, good performance, maximum customizability, and a feature-rich mobile experience. You get 28+ stunning homepage layouts, 85+ ready-made demos, 09+ category page layouts, and 12+ product page layouts, plus advanced mega menus, quick shop, AJAX layered navigation, one-click checkout, and Google Rich Product Snippets for better SEO. Whatever kind of store you run, Ella's library of styles lets you build it fast and grow it further.

4.83
1,600 reviews
47,887 sales
Desktop Speed95/100
Mobile Speed85/100
Load Time1.4s
Get Ella for $89
Overall Winner
Rey preview

Rey

E-commerce
$69 / license

Rey is one of the most unique items on the WooCommerce market, purpose-built for Furniture stores, Fashion/Clothing & Apparel stores, Artists or Painters, and luxury brands that want to stand out. Instead of a generic one-size-fits-all template, Rey ships with a carefully considered design system — modular layouts, tasteful typography, and gallery-first product pages that make premium products look genuinely premium. Under the hood it is just as impressive: fully optimized code achieves an outstanding 97/100 desktop PageSpeed score out of the box, Elementor integration gives you total layout freedom without touching code, and built-in AJAX search and filtering keep browsing instant. If you want a store that feels like a million-dollar brand rather than a stock template, Rey delivers that polish on day one.

4.98
1,100 reviews
15,000 sales
Desktop Speed97/100
Mobile Speed85/100
Load Time1.2s
Get Rey for $69
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Detailed Specs Comparison

Category
E-commerce
E-commerce
Price
$89
$69
Rating
4.83/5
4.98/5
Reviews
1,600
1,100
Sales
47,887
15,000
Desktop Speed
95
97
Mobile Speed
85
85
Load Time
1.4s
1.2s
Developer
halothemes
ThemeFuzz

Feature Availability

Feature
Ella
Rey
WooCommerce Ready
No
Yes
Elementor Compatible
No
Yes
RTL Support
Yes
No
WPML / Multilingual
No
Yes
SEO Optimized
No
Yes
Translation Ready
No
No
Portfolio Layouts
No
No
Blog Layouts
No
No
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Speed Winner
Rey
97/100 Desktop
Mobile Winner
Ella
85/100 Mobile
Popularity Winner
Ella
47,887 total sales

Ella — Pros

  • Massive selection: 85+ demos and 28+ homepage layouts for any niche
  • Almost 48,000 sales prove long-term popularity and reliable updates
  • Feature-rich mobile experience with sticky add-to-cart and quick shop
  • Built-in SEO support with Google Rich Product Snippets

Ella — Cons

  • So many layouts and options can create a learning curve
  • Some modules overlap with Shopify-native features and can feel redundant
  • Performance depends on careful demo selection — heaviest layouts need pruning

Rey — Pros

  • Absolutely gorgeous, premium editorial aesthetics
  • Exceptionally high rating (4.98/5) from verified buyers
  • Blazing fast performance thanks to modular loading
  • Purpose-built layouts for fashion, furniture, and luxury niches

Rey — Cons

  • Slightly higher price point than competitors
  • Smaller user base means fewer community tutorials
  • Design is less suited to dense, multi-category mega-stores
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The Final Verdict

After analyzing every metric, here's our professional recommendation.

Ella

92/100
Overall Score
Ella is the quantity-plus-quality champion of Shopify themes. Almost 48,000 merchants can't be wrong — the sheer variety of demos and layouts means whatever niche you're in, there's a starting point that looks great. The trade-off is that with that much choice comes setup complexity, so budget a weekend to tailor it.

Rey

Winner
94/100
Overall Score
Rey is the hidden gem of WooCommerce themes. Its design quality is unparalleled for luxury, fashion, and furniture stores. It makes your site look like a million-dollar brand instantly.

Rey is our recommended choice with a score of 94 vs 92. It wins in 4/6 comparison categories. However, both themes are excellent — your final decision should factor in your specific project needs and builder preference.

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