Head-to-Head Theme Duel

BorcenVSElla

We've tested both themes side-by-side. Here's every metric, feature, and detail you need to choose the right one.

Overall Score

Ella

0 - 6 wins

Combined Rating

4.8/5

12 + 1,600 reviews

Combined Sales

48,207

Total purchases

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BPreview

Borcen

E-commerce

$59 / license

Borcen is a Shopify OS 2.0 theme crafted for perfume and fragrance stores. It leans into the sensory, boutique feel of scent retail — with elegant hero layouts, refined product pages, and space for the storytelling that sells a fragrance. Built on Shopify Online Store 2.0 sections, it's fully customizable via drag-and-drop, and ships with conversion essentials like an AJAX slide-out cart, quick view, product filtering, and a mega menu. Fast, responsive, and SEO-friendly, Borcen gives a perfume brand a polished, elegant storefront without custom development.

4.8

12 reviews

320 sales

Desktop Speed94/100

Mobile Speed80/100

Load Time1.5s

Get Borcen for $59

Overall Winner

Ella

E-commerce

$89 / license

Ella is an all-in-one Shopify theme by halothemes, one of the most popular multipurpose templates on ThemeForest with nearly 48,000 sales. With Ella 6.0 the focus is on optimized code, good performance, maximum customizability, and a feature-rich mobile experience. You get 28+ stunning homepage layouts, 85+ ready-made demos, 09+ category page layouts, and 12+ product page layouts, plus advanced mega menus, quick shop, AJAX layered navigation, one-click checkout, and Google Rich Product Snippets for better SEO. Whatever kind of store you run, Ella's library of styles lets you build it fast and grow it further.

4.83

1,600 reviews

47,887 sales

Desktop Speed95/100

Mobile Speed85/100

Load Time1.4s

Get Ella for $89

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Detailed Specs Comparison

Feature Availability

Feature

Borcen

Ella

WooCommerce Ready

Elementor Compatible

RTL Support

Yes

WPML / Multilingual

SEO Optimized

Translation Ready

Portfolio Layouts

Blog Layouts

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Speed Winner

Ella

95/100 Desktop

Mobile Winner

Ella

85/100 Mobile

Popularity Winner

Ella

47,887 total sales

Borcen — Pros

Elegant, boutique aesthetic tailored to perfume and fragrance retail
Content sections for scent storytelling (notes, ingredients, brand)
True Shopify OS 2.0 section architecture — fully drag-and-drop
Fast, mobile-first, and SEO-friendly out of the box

Borcen — Cons

Styling is niche-focused — more work to adapt outside beauty/fragrance
Relies on strong lifestyle imagery to achieve the intended premium look
Advanced merchandising may need supporting Shopify apps

Ella — Pros

Massive selection: 85+ demos and 28+ homepage layouts for any niche
Almost 48,000 sales prove long-term popularity and reliable updates
Feature-rich mobile experience with sticky add-to-cart and quick shop
Built-in SEO support with Google Rich Product Snippets

Ella — Cons

So many layouts and options can create a learning curve
Some modules overlap with Shopify-native features and can feel redundant
Performance depends on careful demo selection — heaviest layouts need pruning

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The Final Verdict

After analyzing every metric, here's our professional recommendation.

Borcen

90/100

Overall Score

Borcen understands that perfume sells on emotion and story, not spec sheets. Its boutique layouts and scent-storytelling sections give a fragrance brand room to build desire, while the Shopify OS 2.0 section builder and AJAX cart keep the store modern and easy to manage. For a perfume or fragrance retailer that wants an elegant, conversion-minded storefront, Borcen is a well-targeted pick.

Ella

Winner

92/100

Overall Score

Ella is the quantity-plus-quality champion of Shopify themes. Almost 48,000 merchants can't be wrong — the sheer variety of demos and layouts means whatever niche you're in, there's a starting point that looks great. The trade-off is that with that much choice comes setup complexity, so budget a weekend to tailor it.

Ella is our recommended choice with a score of 92 vs 90. It wins in 6/6 comparison categories. However, both themes are excellent — your final decision should factor in your specific project needs and builder preference.

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